Home
The Basics
Trade & Poverty
Trade & War
NAFTA & More
Sound Off!
Trade Stories
Books on Trade
Blog
In the News
About Me
Contact

XML RSS
What is this?
Add to My Yahoo!
Add to My MSN
Add to Google

Books On Free Trade


This is an exciting time to be involved in the free trade debate. Almost everyday, someone comes out with a new book on free trade purporting to "explain" the globalization phenomenon, or to advance one more theory that will at last answer the question whether free trade benefits or harms humanity.

Some of the books and materials out there are no less than a tour de force--soaring pearls of wisdom that shed light in some very dark places. Others are . . . well, not that. Fortunately, I spend a lot of time reading, and I love talking about about those books I find compelling, as well as those that miss the mark.

In this section, I review, preview and comment on the best and worst books on free trade, as well as books on related subjects like globalization, business, The New Economy, environmentalism and more.



Book Reviews


The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson (Hyperion 2006)

Wired magazine editor and soothsayer Chris Anderson presents a compelling view of how innovations in technology and business are transforming the mainstream consumer into profitable niche markets with a very Long Tail . . . more



Collapse: How Societies Choose to Fail or Succeed by Jared Diamond (Penguin 2005)

Jared Diamond escapes Ivory Tower academics to attempt a comprehensive and accessible explanation of how environmental and trade relationships contribute to a society’s collapse but ultimately falls short . . . more



What's New in 2008


Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America by Thomas L. Friedman (Farrar, Straus and Giroux: September 8, 2008)

        New York Times bestselling author and columnist Thomas Friedman returns with a provocative look at yet another phenomenon: the twin flames of climate change and our insatiable thirst for energy. Friedman calls for a green revolution to save America and the world. "Green," it turns out, "is the new red, white and blue". . . more


Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Doubleday Business: October 21, 2008)

        Brand Man Martin Lindstrom goes beyond marketing to explore the neuropsychology behind our buying impulses. In a marketplace of unremitting "noise," how are advertisers to capture our attention? Hint: Not through tired old chestnuts like "sex sells" . . . more







      footer for books on free trade page