Books On Free Trade

This is an exciting time to be involved in the free trade debate. Almost everyday, someone comes out with a new book on free trade purporting to "explain" the globalization phenomenon, or to advance one more theory that will at last answer the question whether free trade benefits or harms humanity.

Some of the books and materials out there are no less than a tour de force--soaring pearls of wisdom that shed light in some very dark places. Others are . . . well, not that.

Fortunately, I spend a lot of time reading, and I love talking about about those books I find compelling, as well as those that miss the mark.

In this section, I review, preview and comment on the best and worst books on free trade, as well as books on related subjects like globalization, business, The New Economy, environmentalism and more.

Wired magazine editor and soothsayer Chris Anderson presents a compelling view of how innovations in technology and business are transforming the mainstream consumer into profitable niche markets
with a very Long Tail . . . more

Jared Diamond escapes Ivory Tower academics to attempt a comprehensive and accessible explanation of how environmental and
trade relationships contribute to a society’s collapse but ultimately falls short . . . more

New York Times bestselling author and columnist Thomas Friedman returns with a provocative look at yet another phenomenon: the twin flames of climate change and our insatiable thirst for energy. Friedman calls for a green revolution to save America and the world. "Green," it turns out, "is the new red, white and blue". . . more

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Doubleday Business: October 21, 2008)

Brand Man Martin Lindstrom goes beyond marketing to explore the neuropsychology behind our buying impulses. In a marketplace of unremitting "noise," how are advertisers to capture our attention? Hint: Not through tired old chestnuts like "sex sells" . . . more








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